EUNHUY
CHON
Eunhuy is a graphic designer based in NY.
She focuses on core values and is dedicated to connecting people through deeply thoughtful visual identity.
GoalRedesigning Bear Naked Granola's packaging to appeal to health-conscious consumers by emphasizing its natural story, "no artificial ingredients," and "all-natural granola with a bear picking out the ingredients."
SolutionCreated a hand-lettered logo and hand-drawn illustrations to convey a natural feel. The overall package features the bear as the main character and utilizes images of the forest as a natural element. Kraft paper and colors drawn from nature were used to amplify the natural vibe.
Want to know more? Jump into the PROCESS BOOK!