EUNHUY
CHON
Eunhuy is a graphic designer based in NY.
She focuses on core values and is dedicated to connecting people through deeply thoughtful visual identity.
Goal Branding traditional Korean souvenirs to sophisticate Korean heritage and contribute to a souvenir market.
SolutionCreated a brand story around the traditional Korean harmony of yin and yang to engage people. Selected flowers to showcase a variety of colors and meanings, and created a logo that harmonized everything. Designed a unique package to differentiate from the existing market.
Want to know more? Jump into the PROCESS BOOK!