EUNHUY
CHON
Eunhuy is a graphic designer based in NY.
She focuses on core values and is dedicated to connecting people through deeply thoughtful visual identity.
Packaging, Visual Identity
Work for LG Household & Health care Co., Ltd. in Korea
Goal Designed packaging and created a new brand mood to represent luxury cosmetics brand su:m37’s new slogan, “Breathe in Nature.”
SolutionCreated irregular curved lines to represent the flow of nature.
For printing, proposed new paper to convey a softer, more natural vibe; graphics were only pressed, not printed, to convey a sense of luxury and naturalness.