EUNHUY
CHON
Eunhuy is a graphic designer based in NY.
She focuses on core values and is dedicated to connecting people through deeply thoughtful visual identity.
Packaging, Visual Identity
Work for LG Household & Health care Co., Ltd. in Korea
Role in a team project: Research, Ideation, Create images with AI, Packaging design, Brochure design as a junior designer
A collaboration between LG H&H's cosmetics brand su:m37° and AI creation platform from LG, EXAONE Atelier.
The project started with the idea of how humans can coexist with AI.
We focused on the brand slogan "Breathing with Mother Nature" to convey a deep-sea image for the hydration line using the keyword "Hidden Ocean." AI generated underwater landscapes, and we chose images that best matched su:m37°'s concept and color scheme. To adapt flat AI images for three-dimensional packaging, we reorganized them for the most visually appealing result.